Introduction
CONGRATULATIONS!
You have just been hired by a prestigious marketing firm. Your new job requires you to work with a group of marketing researchers. You must choose your role as a researcher, technology specialist, a producer, or an actor. Together, you must create a commercial for the hottest new item to be sold in stores. In order to keep your job, you must create the best commercial broadcast in the U.S. and sell millions of product orders!
(No pressure.)
Task
COMMERCIAL TASKS
http://www.gadgetlite.com/2010/05/04/free-gadget-giveaway-win-flip/
Individual Roles
Each group member must choose a role and complete the necessary tasks for each job. Keep in mind, ALL groups members are responsible for developing the script for the commercials. Try to have a slogan, or "catch phrase," to help your consumer remember your product.
Technology SpecialistYou are in charge of figuring out how to use the flip-cam. Research how you use the flip-cam. You will be recording the commerical and uploading the video to the computer. ResearcherYou will be researching tips on how to create a video commerical. What kind of information goes into an effective video commercial? What should you include? What should you not include? ProducerYou will be in charge of editing the entire script of the commerical. You will make all final decisions.ActorYou will be responsible for delivering the "performance" in the commercials. You must convince the viewers of the commercial to purchase your product. *Cue cards can be made for the actor to read during the filming of the commercial. Credits can be added to the end of the video.
Process
PROCESS
You must create a video commercial. Don't forget to be convincing - you must persuade consumers to buy your product! After creating a script and rehearsing, you will use the Flip cameras to record your commercial. You cannot edit the video, so you must have a great "take" and be able to use all the footage in one video. After recording, you will plug your Flip cam into the laptop and use the software from the camera to create your commercial. You must include a title slide with your product name and slogan, music, and a credit slide. Please view the example commercials below.
A Touching and Heartfelt Commercial - Cheerios
An Interesting, but Humorous Commercial - Snuggie
Evaluation
EVALUATION
You will be graded on your group work and overall performance on the commercial. Please see the rubric.
Commercial Rubric – 6th Grade
Student(s) Name______________________________
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CATEGORY
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4
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3
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2
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1
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Rehearsal Time
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Student was on task for all (100-95%) of the given rehearsal time.
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Student was on task for most (95-90%) of the given rehearsal time.
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Student was on task less than 85% of the given rehearsal time.
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Student was rarely on task during the given rehearsal time.
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Group Work
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Excellent group participation.
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Above average group participation.
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Average group participation.
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Below average group participation.
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Volume
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Volume is loud enough to be heard by all audience members throughout the presentation.
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Volume is loud enough to be heard by all audience members at least 90% of the time.
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Volume is loud enough to be heard by all audience members at least 80% of the time.
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Volume often too soft to be heard by all audience members.
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Script
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Script is very neat and handed in on time.
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Script is neat and handed in on time.
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Script is messy, but handed in on time.
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Script is not handed in on time.
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Timing
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Commercial was at least 30 seconds long.
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Commercial was at least 25 seconds long.
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Commercial was less than 25 seconds long.
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Commercial was less than 20 seconds long.
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Conclusion
Congratulations!
You have successfully developed a tv commercial for your new product!
We will showcase your commercials in ELA class.