Business Planning

Scale: 

0 = no evidence 

1 = little evidence major flaws

2 = adequate minimum standards

3 = Research well done, few minor omissions, met standards

4 = Research well done, exceeded minimum standards         

Points = 440

Cover Page

All information present, including: 

Your name

Company’s name 

Company logo 

Date                                        

0   1  2   3     4                

Table Of Contents

Includes each major section.

Includes page numbers.

Organized and neat.

0  1    2   3     4

Executive Summary

Each key section briefly summarized. 

Specifically answers: 

What business are you in?

Who is on the team?

Where will you locate and why?

What is your product/service?

How much capital will be needed?

Why we should invest in your company?

Length is one to three pages long.

0   1  2   3     4

Business Description

Includes:

Complete and accurate overview of industry

Mission statement

Explanation for the business type, legal structure, name, and location chosen.

Description of  the product/service, why it is needed and what

makes it unique. 

Describe the company's position and pricing strategy.

0  1    2   3     4

Market Analysis

Includes:

Customer profile - who are they, where are they, what do they need, where do they currently buy?

Research market demographics. 

Research competition. What are their strengths and weaknesses?

Research labor availability.

Estimate sales.

0  1  2     3     4

Sales and Marketing

How will you get potential customers to buy your product?

Develop a sales strategy.

Define your channel of distribution.

Research various advertising medias.

Select two medias for your business and state why.

Create two advertisements.

Create a promotional strategy.

0  1  2     3     4

Management

Who are the managers?

What is their area of responsibility?

Who are the owners?

0  1  2     3     4

Financials

Identify your risks.

Identify your potential expenses and capital requirements.

Create your financial statements - cash flow, income and balance sheet.

0   1   2   3     4

Bibliography

All information sources are properly cited so that audience can determine validity.

Use APA format.

0    1   2  3     4

Report Mechanics

Check for spelling, capitalization, punctuation, and sentence structure.

Slide show should include

0  1  2     3     4

Report Format

Must be no less than fifteen typed pages. This is in addition to the cover page, table of contents and bibliography.

Font size 12, Times New Roman or similar font.

Double spaced.

1" margins.

Bold and Underline the heading for each section.

0   1  2   3     4

Preparedness

Student is completely prepared and has obviously rehearsed.

Student seems pretty prepared but might have needed a couple more rehearsals.

The student is somewhat prepared, but it is clear that rehearsal was lacking.

Student does not seem at all prepared to present.

Content

Shows a full understanding of the topic.

Shows a good understanding of the topic.

Shows a good understanding of parts of the topic.

Does not seem to understand the topic very well.

Business Plan Feasibility

Feasible, complete and worth funding.

Worthy, but lacking essential information.

High risk business, may be subject to failure.

Business will not be successful.

Business Plan Content

Complete, visual aids(charts & graphs),

Complete, no visual aids

Partially complete, no visual aids.

Incomplete

Props

Student uses several props (could include costume) that show considerable work/creativity and which make the presentation better.

Student uses 1 prop that shows considerable work/creativity and which make the presentation better.

Student uses 1 prop which makes the presentation better.

The student uses no props OR the props chosen detract from the presentation.

Stays on Topic

Stays on topic all (100%) of the time.

Stays on topic most (99-90%) of the time.

Stays on topic some (89%-75%) of the time.

It was hard to tell what the topic was.

Enthusiasm

Facial expressions and body language generate a strong interest and enthusiasm about the topic in others.

Facial expressions and body language sometimes generate a strong interest and enthusiasm about the topic in others.

Facial expressions and body language are used to try to generate enthusiasm, but seem somewhat faked.

Very little use of facial expressions or body language. Did not generate much interest in topic being presented.

Attire

Business attire, very professional look.

Casual business attire.

Casual business attire, but wore sneakers or seemed somewhat wrinkled.

General attire not appropriate for audience (jeans, t-shirt, shorts).

Speaks Clearly

Speaks clearly and distinctly all (100-95%) the time, and mispronounces no words.

Speaks clearly and distinctly all (100-95%) the time, but mispronounces one word.

Speaks clearly and distinctly most ( 94-85%) of the time. Mispronounces no more than one word.

Often mumbles or can not be understood OR mispronounces more than one word.

Listens to Other Presentations

Listens intently. Does not make distracting noises or movements.

Listens intently but has one distracting noise or movement.

Sometimes does not appear to be listening but is not distracting.

Sometimes does not appear to be listening and has distracting noises or movements.