Now that I'm done
We are bombarded with advertisements everyday. They are all around us--on tv, magazines and newpapers, on websites, even on the back of receipts. These advertisement have a purpose--to get us to buy their products. They do this by many methods, but almost all of them can be classified as a type of propoganda. Propoganda is used for political or advertising purposes, but both kinds of propoganda try to get us to agree to something through emotion instead of reasoning (also known as thinking!).
In this webquest, you will have two main tasks. You willl define propoganda techniques used in advertising and identify them in advertisement. Then, you will create a visual advertisement that uses those techniques.
Step One: Use the following website to complete the Advertising Techniques Table.
Use the following websites to locate ads and identify which types of advertisement techniques are used.
This link will give you other strategies to use when creating an ad. Be sure to scroll to the bottom so you can see examples of different selling strategies in two advertisements.
Then take the following quiz:
Design an advertisement for a product that you "create." Use the strategies you learned about. Then write a "proposal" for your article that indicates which strategies you used.
You might wish to do some research on effective ad design, such as this link:
Your project will be graded on the following criteria:
Completion of packet ________/20 points
Use of techniques in ad ________/20 points
Explanation of techniques used ________/20 points
Copy in ad ________/20 points
Overall design ________/20 points
Now that you have created your advertisement you should be more aware of how advertisers attempt to persuade you. Knowing how advertisers try to persuade allows you to think more critically about what they are selling and whether you should buy it.
All images were taken from Google Images.
Now that I'm done