Business Studies Assignment
Due: 4 June 2021
Topic: Influences on the Business environments
Please click on the links below to answer the questions that follow:
1. How was each of the business environments influenced during the Covid-19 pandemic. (3x2)
2. Explain the effect the micro environment has on the market environment. (3x2)
3. Explain how the macro environment influence both the market and micro environment. (3x2)
Jolene is a young entrepreneur who just opened her first store called Africa Taste in year 2018. See designs her own clothing range as well as custom made clothing but what really makes her store unique is that some of her clothing and cosmetics are imported from Nigeria. As she was building her clientele her business took a huge turn with the Covid-19 pandemic. It had huge impact on her business and she had to rethink her business strategy in way of staying operational within the government rules and regulations or else she will have to close her doors permanently. She decided to tap into her macro environment and look into PESTEL.
1. What is PESTEL about? (1x2)
2. Jolene decided to look into three aspects of PESTEL to keep her business functional which are the physical environment, technological environment and socio-economic environment.
2.1 Describe the market business environment and name four variables. (5x2)
2.2 How can these each of these three environments help save Africa Taste. (5x2)