Introduction
This webquest will ask you to read, review and analyze a variety of articles in order to apply the content while crafting advertisements.
Task
Create at least two print advertisement targeted to two different generations. You must use the SAME product for each advertisement as you apply your knowledge of the 4 P's and generational differences. Include two well written paragraphs supporting your decisions with research from the articles.
Process
This will be an independent task where students will read through the articles to gain perspective and knowledge. Once the articles are completed, students may use any program (Word, Photoshop, etc) to create a colorful print advertisement. The item to be advertised will be directed by the teacher and your method of submission will also be teacher directed. You must also include a well written, typed paragraph for each advertisement explaining which generation is being targeted and the strategies used within the ad.
Use the following websites (yes, you MUST read through each one):
http://www.scribblelive.com/blog/2016/03/04/5-cant-miss-generational-ma…
http://businesscasestudies.co.uk/business-theory/marketing/the-marketin…
http://smallbusiness.chron.com/importance-demographics-marketing-25365…
http://www.marketingdonut.co.uk/marketing-strategy/your-target-market/s…
https://docs.google.com/a/jd.cnyric.org/document/d/1l5-Cj8hyiYARawOp0eP…
Evaluation
Print and/or submit two colorful advertisements for the assigned product. Each ad should include the marketing mix and appropriate strategies for reaching the chosen generations.
Conclusion
The best advertisements will include the proper elements, and possibly used to advertise the products around the school.