Investigating various aspects of globalisation through Google Earth - technological advancements, containerisation, multi-national corporations & adaptation.
Students will use the Google Earth app to gain an insight into what these advancements look like around the world, and investigate differences and adaptations evident in different parts of the world and why.
Students will then move from Google Earth to investigate adaptations that have taken place with global companies McDonalds and Starbucks.
Finally students will recap the 'Innovation S-Curve' which illustrates the uptake of goods and services by consumers around the world. They will recap this using the textbook and a case study on the audio industry.
Copy and Paste questions below onto a Word Document and save your answers there.
Section One: Google Earth exploration
On your laptop, open Google Earth.
Search for ‘Palisades Center, New York’. Google Earth will bring you to a shopping mall in the state of New York. Using the controls, wander around the outside of the shopping centre.
- What stores and restaurants do you see labelled around the outside of the shopping mall, that are also found in Australia?
- What does this demonstrate?
Now go to the Port of Shanghai, China. This is the largest port in the world.
- What technological advancements are demonstrated by this port?
- What does the size of this port teach us about global networks and interconnections?
Go to London Heathrow airport, one of the largest and busiest airports in the world.
- Transport innovations such as the development and expansion of air travel has caused _______________ convergence. What does this mean?
- Have a look at the road network surrounding the airport. What do you notice? How does this link to globalisation?
Take yourself to Indonesia or Thailand and find a McDonalds restaurant:
- Was it difficult to find?
- Can you see any examples of adaptation or glocalisation when looking at the café?
- If not, do some further research into the menu on offer in these countries. What is different? Why do you think it is different?
Section Two: Adaptation
Go to the following link: Multicultural Marketing: Starbucks’ Cultural Adaptation - (marketing360.in)
Comment on the adaptation strategies used by Starbucks around the world.
Then, using this link: How McDonald's Adapts Around the World (daytranslations.com) comment on the adaptation strategies used by McDonalds around the world.
How do these adaptations add to the success of these global business chains?
Section Three: Innovation S-Curve
In your textbook, recap the innovation S-Curve (page: 163). Using this link: The Innovation S-Curve | Gal's InsightsGal's Insights (galsinsights.com) examine the case study on the audio industry and use this as an example to explain the uptake / adoption of products by people.
What has this exercise taught you about globalisation overall? (Short paragraph required)
Has the introduction to global networks and interconnections raised further questions in your mind about this topic?