Marketing and Advertising Vocabulary

Introduction

This WebQuest is designed to develop students business vocabulary, related to Marketing and Advertising, through fun activities and challenging tasks.

Task

Learning Marketing and Advertising vocabulary can be pretty easy if done the right way.

How?

Let me explain.

For starters, we'll be trying to pinpoint some key concepts of Marketing and Advertising.

Then, we'll be identifying key-terms related to our topic in order to expand your vocabulary.

While completing the tasks given, you will not only improve your Business vocabulary, but also practice your spelling, pronounciation and understanding of English.

Now let's go to "Process" and have a look at your week's assignement.

 

Process

1. Go to https://www.youtube.com/watch?v=qLn1rAuZuVA  to answer the following questions:

What is marketing?

What is advertising?

What are some of the collocations you can find "marketing" in?

Define "brand identity".

2.Marketing Slangs and Jargons

Watch the following video in order to solve the crossword puzzle given below:

https://www.youtube.com/watch?v=44jnm3W1JKU

https://crosswordlabs.com/view/marketing-and-advertising2

3. Now get into pairs. (You may work independently if you desire.)

 You will choose two of the following videos to watch and your partner will view the other two:

https://www.youtube.com/watch?v=keCwRdbwNQY

https://www.youtube.com/watch?v=ys7zx1Vc9po 

https://www.youtube.com/watch?v=674OfDJwIAI 

https://www.youtube.com/watch?v=bMIxDH_s20I

 

 What each of you has to do is take notes and copy lots of examples in order to share what you have learned with your partner. Should you not be able to understand anything from what you have watched and listened, both you and your partner should watch the video(s) together. 

Those working independently will watch all four videos and take notes that they will share with the class.

Evaluation

You will be evaluated on:

  • Group Particpation

  • Written work. (Information gathered and questions answered)

  • Presentation

  • Using the following criteria:

    • Work is done cooperatively.
    • Work is done in a timely manner.
    • Information is accurate and appropriate.
    • Presentation is well planned and informative.
Credits