What is the best way to deliver a message?

Introduction

Hello Students!

In this Webquest you will be exploring sites that will provide you with more information about delivering messages in different ways and to different audiences. You will split your group into two for this assignment. One group will spend time exploring the sites that will provide you with ideas about different ways to deliver messages as well as different ways to persuade an audience. The other group will view a few different sites that will help you look specifically at your target audience. These sites will provide you with additional information about how to reach these audiences the best way possible. While researching on the provided sites, you should take notes on the think sheet provided to you. You will use these notes to explain what you found to your other group members so that you can make the best decision about what kind of product to create for this assignment. Also, you will be able to use the information to support your ideas in your proposal, so make sure that you take specific notes and keep track of what pages the information is coming from. If you have any questions at any time during the Webquest, please feel free to ask for help or email us.

Mrs. Palow & Ms. Faller

Task

If you haven't done so yet, discuss who would like to be in which group based on the content that you are researching.

Group 1: Ways to deliver messages & Ways to persuade

Group 2: Researching how to best reach your target audience

Make sure that you have the correct think sheet when you are completing your research.

Process

Group 1

Please explore the following websites and take notes on your think sheet. Remember the notes you take should aid you in creating a product or writing the proposal in the near future.

Website 1: 25 Ways to deliver your message to your target audience

Website 2: 3 Ways to Persuade your Audience

Website 3: Art of Rhetoric -- Video

Website 4: Audience Relationship to Event

Website 5: Developing a Promotional Strategy

Website 6: Do you know how to deliver a meaningful message?

Website 7: How to communicate a message effectively?

Website 8: 5 Tips for Attracting your Target Audience Via Social Media

Group 2

Target Audience: Kids

Website 1: How Marketers Target Kids

Website 2: Kids and advertising

Target Audience: Teens

Website 1: Youth Marketing

Website 2: Manipulated Kids: Teens tell how ads influence them

Website 3: What's one tip...

Target Audience: Young Adults

Website 1: Young Adults

Website 2: Teens and young adults make an easy target for marketers

Target Audience: Adults

Website 1: The case for targeting older folks

Website 2: Marketing to Older Customers

Website 3: Marketing to older consumers