Introduction
This webquest is designed to teach students about the particularities of tourism demand and supply. They will become "experts" in the area, able:
-to know what the tourism market is, how tourism demand is formed, how to segment the tourism market, what is the competition
-to understand the determinants of tourism demand and supply, the elasticity of tourism demand, the criteria for segmentation of the tourist market and the seasonality of demand
-to offer tourist products and make the segmentation of the tourist market
Compared to the commodity market, the tourist market has the following characteristics:
- The place of the offer coincides with the place of consumption, but not with the location of the demand
- The tourist offer is perceived by the applicant as an image formed by the aggregation of all information received directly or indirectly by each potential tourist.
Tourism demand and tourist offer, components of the tourist market, are different: tourist demand is very elastic and subject to permanent fluctuation due to the influence of political, economic, social factors, and the tourist offer is rigid, inelastic in time and space, can not be stored or transformed. These peculiarities may generate a potential gap between them or even the emergence of combinations: rich offer and low demand, high demand and inadequate offer, scattered offer and concentrated demand or vice versa.
In this webquest we will learn about:
how the tourist demand and offer is formed,
how the segmentation of the tourism market is achieved,
how the competition on the tourism market manifests itself.
Task
Your task for this webquest is to find out exactly what the tourist market is, what its components are and how to segment the market.
You and your group (three students total) will become "experts" on the evaluation of the tourism market, able to understand the determinants of tourism demand and supply, the elasticity of tourism demand, the criteria of segmentation of the tourist market and seasonality of demand and to offer tourist products and segmentation of the tourist market.
You will then compile a booklet on the Tourist Market that will contain information on:
• Concepts and meanings of the tourist market
• Formation and peculiarities of tourism demand
• Particularities and determinants of tourist offer
• Criteria for segmentation of the tourist market
Process
Follow the steps below for the first process in your project. Please print off the worksheets before you conduct your research as they contain important directions that must be followed.
1. In groups of three, you will work together to learn about Concepts and meanings of tourist market by using the link and filling out the worksheet below.
What is touristic market?
https://edukalife.blogspot.com/.../definition-of-tourism-mark...
https://www.simplypsychology.org/maslow.html
Concepts and meanings of tourist market (worksheet):
https://docs.google.com/document/d/1sGJAq-hFxVBwqOMWbnvcYUGITtFyf1IqyPtJtjbl5MU/edit?usp=sharing
2. Each group will then fill out the worksheets.
Formation and peculiarities of tourism demand
https://repository.up.ac.za/bitstream/.../02chapters3-4.pdf?...
Tourism demand (worksheet):
https://docs.google.com/document/d/1tm1NUcQJVBNe6jSmN3lg8DO_e2R2JFV4q6Dn7T9-yhc/edit?usp=sharing
Particularities and determinants of tourist offer
cw.routledge.com/textbooks/.../data/Further-web-reading.pdf
https://www.globalspec.com/.../chapter-4-tourism-supply
Tourism supply (worksheet):
https://docs.google.com/document/d/1X5AhZ0a_3v7xiECwLblm603jF76XDr6A6ew10ijW4zE/edit?usp=sharing
Criteria for segmentation of the tourist market
https://www.tutorialspoint.com › ... › Market Segmentation
Segmentation of the tourist market (worksheet):
https://docs.google.com/document/d/1tvU600w3opcG3lbDowFdcCbYzCCj_dz3KUpp9KmSHwk/edit?usp=sharing
Now that you have completed all the components of process one, proceed to process two!
Using the knowledge that you have gained in process one, it is now your job as a group to write at least a one page double spaced conclusion to “Touristic market”. The components of this response are as follows:
• Give the definition of the tourist market
• Characterise the two components of the tourist market: tourist demand and offer
• Identify the role of tourism segmentation
Great work! You are now at the last part of your project!! Below is the requirement for your booklet. Follow the directions and compiling your booklet will be a snap.
Booklet Compilation Directions
1) Must have a cover page which includes the topic, group members, and some kind of artistic portrayal.
2) Table of Contents page - components must be in the following order
- Concepts and meanings of tourist market (worksheet)
- Tourism demand (worksheet)
- Tourism supply (worksheet)
- Segmentation of the tourist market (worksheet)
- Conclusion to “Touristic market”
3) Compile the components in the booklet (folder or binder) in the order above.
**Take liberty in font style, color, and design. Feel free to add pictures, maps, etc to show those that look through your booklets that you have gained a strong understanding in Touristic market.**
Evaluation
This is how your work will be evaluated.
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Beginning 0 |
Developing 5 |
Qualified 8 |
Exemplary 10 |
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Score
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Completed Touristic market basic information |
worksheet not filled out. |
Worksheet filled out. Lacking correct information and appropriate responses. |
Worksheet filled out. Correct answers but lacking descriptions that show knowledge has been gained. |
Worksheet filled out with correct answers and appropriate responses that demonstrate that knowledge has been gained. |
|
|
|
worksheet not filled out. |
Worksheet filled out. Lacking correct information and appropriate responses. |
Worksheet filled out. Correct answers but lacking descriptions that show knowledge has been gained. |
Worksheet filled out with correct answers and appropriate responses that demonstrate that knowledge has been gained |
|
|
|
worksheet not filled out. |
Worksheet filled out. Lacking correct information and appropriate responses. |
Worksheet filled out. Correct answers but lacking descriptions that show knowledge has been gained. |
Worksheet filled out with correct answers and appropriate responses that demonstrate that knowledge has been gained. |
|
|
|
worksheet not filled out. |
Worksheet filled out. Lacking correct information and appropriate responses. |
Worksheet filled out. Correct answers but lacking descriptions that show knowledge has been gained. |
Worksheet filled out with correct answers and appropriate responses that demonstrate that knowledge has been gained. |
|
|
|
worksheet not filled out. |
Worksheet filled out. Lacking correct information and appropriate responses. |
Worksheet filled out. Correct answers but lacking descriptions that show knowledge has been gained. |
Worksheet filled out with correct answers and appropriate responses that demonstrate that knowledge has been gained. |
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Conclusion to “Touristic market” |
No conclusion |
Conclusion is less than one page and lacks deeper thinking and connections. |
Conclusion is appropriate length but lacks deeper thinking and connections. |
Conclusions in appropriate length demonstrates deeper thinking and connections. |
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Booklet of Touristic market |
No booklet. |
Booklet is lacking key components. |
Booklet contains all key components but not all directions were followed. |
Booklet contains all key components and all directions were followed. |
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Conclusion
“The travelers are staying longer and spending more money. When you look at it in that sense, I’d say it’s very positive.”
All tourists are not the same. Just as they may belong to different regions, they may be of different age groups and earn different incomes and have different tastes and preferences to live their lives in a certain manner; the tourists also have different choices when it comes to selecting the mode of travel, destination, and the activities at the destination.
Credits
This webquest was created by a team of teachers, within the co-funded Erasmus plus KA2 partnership “English for hospitality” (EN4HOSTS), project number: 2017-1-RO01-KA201-037159, KA2 - Cooperation for Innovation and the Exchange of Good Practices ,KA201 - Strategic Partnerships for school education
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.