Introduction
Welcome to some of UK's most famous brands! Many of them are known around the globe while others are better known inside the UK, but they have one thing in common - they are all "Superbrands", trusted and respected by UK consumers!
Task
Your objective for this webquest is to present one of UK's most famous brands to the class. During this project you will learn about some famous brands in the UK and you will learn how to give an oral presentation.
Research the brand you have chosen on the Internet to find out some more:
- When was it established? By whom?
- What is so good with it in comparison to similar products?
- What is the most popular Swedish equivalent product?
- Why is it among the most popular brands in the UK?
- Can you find any criticism towards the brand? Any ethical dilemmas?
- Can you find out where, how and by whom it is produced and sold today?
- What about the company's environmental policy?
- What do you think about the product (based on your research)?
- Any additional information that might be interesting?
Your oral presentation should be no longer than five minutes and you should use a google presentation or prezi with pictures to support your presentation.
Process
Now it's time to get started! Please follow the process below step by step.
- Choose one of the brands from the list below or go to "Superbrands" http://www.superbrands.uk.com/
- Sign up for the brand you choose so as to avoid duplications in class.
- Start researching the brand you have chosen by visiting their website to find answers to the questions below.
- Continue to gather facts about your brand on other websites.
- Start preparing your oral presentation based on your research.
- Please use the evaluation chart below and the knowledge requirements on the next page as guidelines for what to think about when preparing your presentation.
- Rehearse your presentation and use the questions in the chart below to evaluate your performance.
- Time for peer review! Let a friend listen to your presentation and give you some feedback using the evaluation form below.
- Homework: Rehearse your presentation! The key to success is practice, practice, practice!
- Time for presentations!
Famous Brands
- Walkers
- Pret a Manger
- BBC
- Fairy
- Jaguar
- Andrex
- Barbour
- Land Rover
- Rolls-Royce
- PG tips
- Dulux
- Heinz
- Maltesers
- John Lewis
- Marks & Spencer
- Burberry
- British Airways
- Tesco
Questions to answer when you research your brand on the Internet to find out some more:
- When was it established? By whom?
- What is so good with it in comparison to similar products (according to the customers, according to the producers etc)?
- What is the most popular Swedish equivalent product?
- Why is it among the most popular brands in the UK?
- Can you find any criticism towards the brand? Any ethical dilemmas?
- Can you find out where, how and by whom the brand is produced and sold today?
- What about the company's environmental policy?
- What do you think about the product (based on your research)?
- Any additional information that might be interesting for your audience?
Assessing an oral presentation:
| Did you speak or did you read from your manuscipt? |
| Did you speak clearly? |
| Did you speak too fast / too slow / just right? |
| Was your presentation well-organised? |
| Did it have an introduction and a conclusion? |
| Did you develop your points well or were you too superficial / too detailed? |
| Did you have eye-contact with your audience? |
| Was your language appropriate or was it too causal / too formal? |
| Were your visual aids (e.g. google presentation or prezi) effective? |
| Did you keep to the time limit? |
Evaluation
Knowledge requirements
E-level
Du väljer texter och talat språk från olika medier och använder på ett relevant sätt det valda materialet i din presentation.
Du formulerar dig relativt varierat, relativt tydligt och relativt sammanhängande i din presentation. Du formulerar dig med visst flyt och i någon mån anpassat till syfte, mottagare och situation. Du bearbetar, och gör förbättringar av, din presentation genom att utvärdera din egen presentation samt ta del av den kamratrespons du får.
Du diskuterar översiktligt det valda varumärket och gör enkla jämförelser med egna erfarenheter och kunskaper.
C-level
Du väljer texter och talat språk från olika medier och använder på ett relevant och effektivt sätt det valda materialet i din presentation.
Du formulerar dig relativt varierat, tydligt, sammanhängande och relativt strukturerat i din presentation. Du formulerar dig även med flyt och viss anpassning till syfte, mottagare och situation. Du bearbetar, och gör välgrundade förbättringar av, din presentation genom att utvärdera din egen presentation samt ta del av den kamratrespons du får.
Du diskuterar utförligt det valda varumärket och gör välutvecklade jämförelser med egna erfarenheter och kunskaper.
A-level
Du väljer texter och talat språk från olika medier och använder på ett relevant, effektivt och kritiskt sätt det valda materialet i din presentation.
Du formulerar dig varierat, tydligt, sammanhängande och strukturerat i din presentation. Du formulerar dig även med flyt och viss anpassning till syfte, mottagare och situation. Du bearbetar, och gör välgrundade och nyanserade förbättringar av, din presentation genom att utvärdera din egen presentation samt ta del av den kamratrespons du får.
Du diskuterar utförligt och nyanserat det valda varumärket och gör välutvecklade och nyanserade jämförelser med egna erfarenheter och kunskaper.