Introduction
This fieldwork is designed for students to experience, learn and apply knowledge of commerce and consumers choices in real life situation.
Students should follow directions in this webquest and carry out praxis.
Students should also complete worksheets and tables in this webquest as carrying out fieldwork in order to collect useful data and information for the study of consumer choice.
Task
Task 1: Shopping for dinner?
You are to work in groups of 4-5, watch a video and collect data from the video and fill in the data collection worksheet.
[video:https://youtu.be/zkVRkdsbZB4]
Step 1: decide your shopping list for dinner, you have a budget of $50 (you may want to print the table below out and work on it)
Step 2: find out the prices for the same goods in different shops, you may also take notes of the branding of the goods.
Step 3: make decision on what and where to buy, circle the goods you are buying in the table.
| Goods | Coles | Woolworths | Aldi | Other shop: | other shop: |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ |
Total Price: $
You are encouraged to go to your local shops to collect actual data; in this case, take some photos of your shopping process which may also help your learning process.
Now after data collection, please also answer the following questions;
Where are the goods of your choice located?
How are they advertised/promoted? Are they on special?
What will you choose if you have a higher/lower budget?
What other reasons may change your decision on what to buy？
Task 2: online shopping
After "shopping" in physical shops, now let's try out online shopping and compare to physical shopping.
you will visit the fowllowing online shopping sites (Click on the following links or copy and paste links to the address bar and visit websites), try to purchase the same items you have listed on your shopping list:
http://www.coles.com.au
http://www.woolworths.com.au
https://www.aldi.com.au/
Other online shopping websites:
Fill in the table again and compare to what you had for physical shopping (don't forgegt to write down freight charges if applicable)
| Goods | Coles | Woolworths | Aldi | Other shop: | other shop: |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| $ | $ | $ | $ | $ | |
| Freight charges | $ | $ | $ | $ | $ |
Total price: $
What is the difference between online shopping and physical shopping?
What is the advantage and disadvantage of shopping online? What may affect your decision making?
Task 3: Search for 5 pieces of current news about the shops/brands of your choice.
How do they affect your decisions of purchasing?
News 1:
Influence:
News 2:
Influence:
News 3:
Influence:
News 4:
Influence:
News 5:
Influence:
Conclusion
What have you learnt from the fieldwork about consumer decisions? Has
the fieldwork changed your previous knowledge about consumer decisions?
Is there any problem you have met during the fieldwork? What knowledge
you have learnt from this course/unit helped you solving problems during
the fieldwork? Or what have you learnt after resolving the problems?
Credits
Pre-service teacher: Ruohui Yuki MA