How to become a Wise consumer

Introduction

Becomming a wise consumer

Task

Aim of the webquest

Consumer choice means when consumers make their own choices and decisions of what particular goods and services they require or need to buy.

This web quest, is designed for you to explore the topic called Consumer choice where you will do online based activities on Comparison shopping and choosing where to buy. The web quest is simple and self-explanatory and allows you to navigate through different set of activities. This web quest will also allow you to learn the advantages of comparison shopping and therefore various factors affecting consumer decisions.

 

 

Process

CONSUMER CHOICE

Activity 1:- Comparison shopping (Literacy)Watch the video provided of food court where various food shops are located. Answer the following questions

[video:https://www.youtube.com/watch?v=F1nqBW8s3LE]

Outcomes achieved: - 5.1 Applies consumer, financial, business, legal and employment concepts and terminology in a variety of contexts.

Follow the links given below on comparison shopping to answer the following questions (Secondary source)

 https://www.youtube.com/watch?feature=player_embedded&v=ZoBtoQTgE74 –comparison shopping

http://fourdivisionsllc.com/comparison-shopping.php

https://everyprice.wordpress.com/2009/04/02/10-advantages-of-comparison-shopping-online/

http://web.mit.edu/smadnick/www/wp/2010-05.pdf

https://www.choice.com.au/shopping/online-shopping/buying-online/articles/online-shopping-guide- online shopping

Q1: What is comparison shopping? Why comparison shopping is beneficial to consumers?

Q2: Outline the main advantages of comparison shopping? List the Eight rules you need to follow for comparison shopping?

Q3: Give an example of the comparison shopping that you have observed in the video. Explain your answer?

Q4: The video is shot in different places, why do you think it is important to choose the location before you make any purchase?

Activity 2 : Online and Impulse buying

Part A : watch the video on Online shopping and answer the following questions.

www.youtube.com/watch?v=kDmawiW_MXw

Q1: Shopping can be done online! What are the tips you need to follow for online shopping? Explain why would people want to do online shopping?

Q2: List some advantages and disadvantages of online shopping? Give some examples

Part B:watch the video on Impulsive shopping or buying  and answer following questions

open the link :

www.youtube.com/watch?v=Zvk--kyg18s

Q1: What is impulse buying? Explain how it differs from comparison shopping?

Q2: Why is advertisement or promotions of products encourage impulse buying?

Activity 3:  Choosing where to buy (Literacy and Numeracy)

Outcomes achieved: 5.1, 5.2,

Part a: (Literacy)

 Open the link below and read the type of retailers and write down the correct definitions of the following retail outlets along with examples.

Why is it always important to choose where to buy?

http://www.the-reseller-network.com/content/88/types-of-retailers/

http://www.managementstudyguide.com/types-of-retail-outlets.htm

Retails Outlets

Definitions

Supermarket

 

Department stores    

 

Discount retailer 

 

Convenience store

 

Ecommerce

 

Speciality stores

 

Part b: (Numeracy activity)

Watch the video provided below of the shopping centre and in your Excel spreadsheet, make 4 columns and answer the following questions:

[video:https://www.youtube.com/watch?v=Z74YTayjqJk]

- identify the name and types of the store

-Good and services the store is selling 

-Who is the target market of the store

Activity 4: Watch the video to see the difference between manufacturer, retailer and wholesaler.(Literacy)

 open the link to identify the difference between retailers,wholesalers or manufacturers

https://www.youtube.com/watch?v=dcCTBe7Jgr8 

Also follow the links given below to answer these following questions.

http://smallbusiness.chron.com/differences-between-wholesalers-distributors-retailers-30836.html

http://www.quora.com/Why-do-retailers-buy-from-wholesalers-when-you-can-buy-from-manufacturers-at-a-cheaper-price 

Q1: Outline the difference between the Manufacturer, Wholesaler and Retailer? Draw a distribution process in a table?

Q2: Explain the reason why it would be cheaper to purchase directly from the manufacturer or wholesaler?

Q3: What are the advantages and disadvantages of buying the products directly from the internet website?

Activity 5: Problem solving based question  (Literacy and Numeracy)

Watch the video based on the comparison shopping of  laptops at office works,Myers,Jbhifi and Dick smith.

open the link to watch

www.youtube.com/watch?v=AcnQ5B1zBDw

You will probably need to the watch this video many times to answer the questions provided.

As a consumer, we must consider various consumer decisions before purchasing. In this 20th century, we have the opportunity to buy our goods and services from all over the world. Internet has made our life very easy that everything is just a click away.

When we buy or purchase the products, we must consider the following factors

-How to do comparison shopping

-Choosing where to buy

-Service- Better pre-sale and after sale customer service

-Price- better value you receive for product

-Convenience- the product is convenient for example fast food markets and frozen foods

-Marketing- the product is promoted and advertised well

-Gender- to which gender belongs the product for example gardening equipment’s is for male

-Age- What age group is the consumer

-Finance- Finance options such as loans readily available from banks

-Environmental decisions - Buy the products that can be recycled and are environmental free, therefore no harm on the natural environment

Now you are probably thinking: How can I be a wise consumer??

This Problem solving based questions will help you understand how to be a wise consumer

You will

  • Research the decisions on the comparison shopping

  • Choose Alternate purchasing options

  • Explain the key important factors as a consumer

TASK: -  

You really want to buy a laptop. Your parents have given you a budget of $800 and want you to purchase the laptop carefully by making the correct decisions such as comparing the price, choosing where to buy, brand and quality of the product.

You need to complete the following activities that are related to this task and need to prepare a report which will be then handed out to the teacher.

Process: - Watch the video given above of Officeworks and Myer. Choose and compare the laptops shown in the video.

Part 1: Choose your favourite laptop that you really want to buy.

Compare the prices of the laptop by viewing the video that is given to you and also if you wish to browse websites, you may wish to do so.

https://www.jbhifi.com.au/computers-tablets/laptops/

http://www.officeworks.com.au/shop/officeworks/c/technology/laptops

http://www.harveynorman.com.au/computers-tablets/computers/laptops

http://www.getprice.com.au/laptops.htm?gclid=Cj0KEQjwvdSvBRDahavi3KPGrvUBEiQATZ9v0ElolntuQlQNB8nmTkIas255Bxa9bPDOlSf6VaQdiLQaAtmG8P8HAQ

Answer the following questions in report

  1. What laptops have you come across and what are you thinking to buy?

  2. Click some photos and attach in your report? (You need to stop the video where you wish to do so and Click (print screen) and open paint to save your photo.

  3. List the price of the laptop you want to buy!

  4. Explain how was the product advertised? What were some selling techniques used?

  5. If you are searching through website, identify which website gave the best price?

  6. Why the prices were different (if they were any)?

  7. How is warranty or battery life of the product? Is it environmental friendly?

  8. What are the features provided in the laptop?

 

Part 2: Now it’s the time to make some consumer decisions

The video you watched or the websites provided to you might have the laptop that you wish to purchase. Browse the websites and make your decision.

www.ebay.com

www.newegg.com

www.tigerdirect.com

www.laptop.com.au

www.megabuy.com.au

www.jw.com.au

Complete the following table below where you will write your findings :-

Compare the laptops and features from at least 4 different sources. Two can be from the video and two from the websites.

You are therefore need to complete the following :

  1. Video or website source

  2. What is the listed price of the product

  3. Factors that have affected you to make those decisions

  4. What is the payment method

  5. Cost of the postage

  6. What is the return policy

 

Video or the website address

Listed price of product

Factors that affected you to make decisions

Payment method

Postage expenses

Return or exchange policy ( DAYS)

1

 

 

 

 

 

 

2

 

 

 

 

 

 

3

 

 

 

 

 

 

4

 

 

 

 

 

 

Conclusion of your findings:-

Write the 100-150 word report on your findings. You need to include the following in your report.

1. Which laptop would you like to buy and why? Explain your reason.

2. Why did you choose that option?

3. List the price and photo of the laptop chosen.

Activity6: Literacy and numeracy

Below is the activity based on the factors that affect consumer decisions? Watch the video of Coles supermarket and address the following questions.

opne the link to watch

www.youtube.com/watch?v=x3gFbNGootE

Part a: Identify the range of products given below

Part b: Make 2 column in Excel to differentiate type of products. You need to include type of products and which factors influence customers to purchase those products.

Few websites link are also provided to you if you need further information

1. List the range of products that are environmental friendly available in Coles supermarket

http://www.coles.com.au/our-range/our-products/coles-brands/coles-green-choice

 2. List the range of few feminine products available in Coles

 http://shop.coles.com.au/online/national/health-beauty/personal-care-hygiene/feminine-care

 3. List the products that are great value in price and at low cost

http://www.coles.com.au/our-range/our-products/coles-brands/coles-brand

 4. List the products that are convenient to customers  

http://shop.coles.com.au/online/national/frozen/convenience-meals

Activity7: Numeracy activity based on comparisons on teenage spending habits

Below given information is the comparisons of the income being spend of the following products in the year 2001 and 2015. Read the data and answer the questions given

Item

Year 2001 $

Year  2015 $

Technology and entertainment

20

40

Clothing

40

30

Consumption of food

35

25

 

1. Illustrate your findings by drawing a column graph and calculating the total cost spent on items in two different years.

2. Which item has been increased most over 15 years? Explain your answer.

3. In which year, most of the money was spent on food?

4. Why do you think Teenagers lifestyle has vastly changed from the year 2001 to 2015?

5. Predict what changes will occur in the year 2025? Justify your answer?

Activity 8 : watch the video on Shopping secrets and answer question below (Literacy)

Watch the video provided of the Blacktown shopping centre and document your answers In MS word. Shopping centres or individual stores have various features that attract or persuade costumers to buy products. Eight features are given as an example to you. Explain the reason of these features available in the store.  First one is done for you.

open the link to watch

www.youtube.com/watch?v=e5oEDYCJzuM

Features in stores

  1. Music – For entertainment

  2. Rubbish Bins located at the end of every aisle

  3. Sales and Promotions tickets under products

  4. Air-condition

  5. Shopping baskets or trolleys

  6. The colour scheme of the shops

  7. Aroma of the Bakery

  8. Children’s toys

Activity9: Numeracy and literacy

Watch the video from 0.41 to0.51  of Coles supermarket and products that are on promotions and observe how these attract customers to buy particular product

open the link to watch

www.youtube.com/watch?v=e5oEDYCJzuM

Some products are advertised as (Buy one get one free)

Answer the following questions based on the video clip.

Part a: Literacy

Q1: What is being offered in the video?

Q2: Is this promotion or advertisement easy to understand or misleading? Why do you think so?

Q3: Why do business make such kind of persuading offers that attract customers?

Q4: Do you think this type of advertising or promotion is successful strategy for business? Give reasons to your answers?

Part b: Numeracy

Write which different types of products are on sale. Name and type of product?

Activity 10:

Investigating activity (Literacy and Numeracy)

(Learn about budgeting)

Watch the video to compare the prices of different products in coles and woolworths. Also visit the websites given below as secondary data to complete the answers accurately.

open the link to watch

www.youtube.com/watch?v=iftuYsNQljY

Secondary resources to answer questions

https://www.youtube.com/watch?v=JKIAOZZritk   - Brand Rivals

http://shop.coles.com.au/online/national/dairy--eggs-meals/dairy-eggs/milk

http://shop.coles.com.au/online/national/dairy--eggs-meals/dairy-eggs/butter-margarine

http://shop.coles.com.au/online/national/bread-bakery/packaged-bread-bakery/packaged-bread 

http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/fresh+living/health+and+wellbeing/healthy+information/five-food-groups/milk-and-cheese/milkyoghurtandcheese

https://chrissupaiga.myfoodlink.com/?dd=1&q%5B%5D=category%3Adairy&q%5B%5D=category%3Amilk

PRODUCT

Coles supermarket

Coles

Woolworths

supermarket

Woolworths

 

Brand name with high price

Brand name with low price

Brand name with high price

Brand name with low price

3 Litres of milk

 

 

 

 

 

750 g  of Bread loaf

 

 

 

 

Butter 500g

 

 

 

 

 

Eggs 700g

 

 

 

 

 

Answer the following questions given below after completing the prices in the table.

  1. Explain why do you think generic products have cheaper prices than the actual brands?

  2. Why is it important to compare the prices before buying?

  3. Describe as much as you can, the variances in prices in different stores?

  4. Which is the cheapest store over all?

  5. Compare the different prices of different products. Discuss and give reasons why these prices differentiate between brands at different supermarkets?

 

Activity11: Reflection on what you have learnt so far (Literacy)

Engaging in comparison shopping, by considering a variety of options before you make a purchase, is an important part of being a wise consumer.

Write down few dot points that you have learnt so far that will benefit you in your present or your future. Rank the importance of these dot points in order.

 

Good Luck :)

 

 

 

 

 

Evaluation

 

Evaluation 

Assessment Criteria

Marks

Your marks

Attempted all the questions

10

Responses are well written and answered in detail

10

Web quest sources such as video and links are used to

answer all the questions

5

Activities completed in three lessons

5

Correct use of punctuation and grammer

5

 

Conclusion

CONCLUSION

 

~~~~~~Congratulations~~~~~~

You have successfully completed the activities