Introduction
Hello Students!
In this Webquest you will be exploring sites that will provide you with more information about delivering messages in different ways and to different audiences. You will split your group into two for this assignment. One group will spend time exploring the sites that will provide you with ideas about different ways to deliver messages as well as different ways to persuade an audience. The other group will view a few different sites that will help you look specifically at your target audience. These sites will provide you with additional information about how to reach these audiences the best way possible. While researching on the provided sites, you should take notes on the think sheet provided to you. You will use these notes to explain what you found to your other group members so that you can make the best decision about what kind of product to create for this assignment. Also, you will be able to use the information to support your ideas in your proposal, so make sure that you take specific notes and keep track of what pages the information is coming from. If you have any questions at any time during the Webquest, please feel free to ask for help or email us.
Mrs. Palow & Ms. Faller
Task
If you haven't done so yet, discuss who would like to be in which group based on the content that you are researching.
Group 1: Ways to deliver messages & Ways to persuade
Group 2: Researching how to best reach your target audience
Make sure that you have the correct think sheet when you are completing your research.
Process
Group 1
Please explore the following websites and take notes on your think sheet. Remember the notes you take should aid you in creating a product or writing the proposal in the near future.
Website 1: 25 Ways to deliver your message to your target audience
Website 2: 3 Ways to Persuade your Audience
Website 3: Art of Rhetoric -- Video
Website 4: Audience Relationship to Event
Website 5: Developing a Promotional Strategy
Website 6: Do you know how to deliver a meaningful message?
Website 7: How to communicate a message effectively?
Website 8: 5 Tips for Attracting your Target Audience Via Social Media
Group 2
Target Audience: Kids
Website 1: How Marketers Target Kids
Website 2: Kids and advertising
Target Audience: Teens
Website 1: Youth Marketing
Website 2: Manipulated Kids: Teens tell how ads influence them
Website 3: What's one tip...
Target Audience: Young Adults
Website 1: Young Adults
Website 2: Teens and young adults make an easy target for marketers
Target Audience: Adults
Website 1: The case for targeting older folks
Website 2: Marketing to Older Customers
Website 3: Marketing to older consumers